FOUR LADIES ONE SHOW
The best and most beautiful beginning to the New Year starts with good music. In 2009 The Frajle wanted to mark the new year by releasing their new sound on the Serbian music scene. The Frajle, “The Ladies”, are four female musicians—Nevana Buca, Jelena Buca, Natasa Mihajlovic, and Marija Mirkovic—who perform as a band whose soaring success story has been a media sensation in the Serbian and regional music scene. The Frajle knows that in the music and performance industry, success is contingent on style and a singular sound which sets you apart and makes you recognizable. The band decided that to really launch themselves into the limelight, they wanted to define their image and perfect their look. The Frajle hired Designer & Gentleman to help them make the best impression imaginable.
Designer & Gentleman conducted market research to customize the right brand strategy and positioning. We created their logotype, their band website, set up photo shoots, and designed promotions for The Frajle. They wanted to give their audience a stage performance representative of the quality of their music and the band’s potential to rise to the top of the popular music scene. To help them orchestrate this performance, they brought together a team of experts—including Designer & Gentleman—to craft the perfect environment both on stage and back stage. We were delighted and proud to be a part of this effort which has raised The Frajle to the level where they belong—with fans around the world, ever increasing numbers of engagements and performances, countless YouTube hits, as well as many awards for their standout talents.