Tim99 , the exclusive importer of Label 5 Whisky, approached Designer & Gentleman to help them promote the 2008 first prize winning Scottish whisky on the Serbian market. We were tasked with designing two sets of packaging for the whisky—a single-bottle tube and a gift box set. We studied the existing marketing and statistics for Label 5 Whisky to understand and adhere to its brand philosophy. The priority was to communicate the right message to a new market and convey some key facts that help this fine whisky stand out.
Fact 1: Label 5 Whisky is a recognized quality brand with 85% of all whisky lovers.
Fact 2: With global production at 17 million bottles annually, Label 5 Whisky is one of the top 15 best whiskies in the world today.
Fact 3: Label 5 Whisky is the second best-selling whisky in France, which is a country with the largest whisky audience and most consumers. Our job was to get Label 5 Whisky to the top of the market in Serbia as well.
Our approach was to highlight the high quality of the product through the highest quality presentation. Label 5 Whisky is a multi-award winning blended Scotch whisky from the heart of the Highlands and we wanted to communicate its prestige in is packaging. Designer & Gentleman designed sophisticated packaging for both the tube and the gift box, using the finest print production. With an excellent distribution network, Label 5 Whisky not only succeeded in its goal to be recognizable and attractive to Serbian consumers, but has since become one of the best selling whiskies in its category. With a series of events and BTL activities, Designer & Gentleman helped this brand make a strong impact on a new market. Label 5 Whisky’s trends of being at the top of the market and winning awards for quality continues.
2012 has been a rewarding year for Label 5 as it has won 9 medals for 2 members of its family; LABEL 5 Classic Black, the distinct scotch carefully elaborated from a selection of the finest malt and grain whiskies and LABEL 5 Extra Premium, the exceptional scotch fully matured in oak casks for over 12 years. The recent awards collected this year by Label 5 Classic Black include the gold medal at the Spirits International Prestige Awards and the silver medal at the San Francisco World Spirit Competition in the United Sates, in addition to the silver medal at the International Wine & Spirit Competition and the bronze medal at the International Spirits Challenge in the United Kingdom.
Label 5 Extra Premium has also won several awards in 2012 such as the platinum medal at the Spirits International Prestige Awards in the United states, as well as the silver outstanding medal at the International Wine & Spirit Competition, the silver medal at the International Spirits Challenge, the silver medal at the Spirits Business Scotch Whisky Masters and the silver medal at the Spirits Business Design Masters in the United Kingdom.