As the average consumer’s interest in healthy eating was on the rise, NutriFit saw an opportunity to launch their brand. To successfully take advantage of this particular area of market growth, they needed to present their product as an essential tool to help modern individuals eat better. This in turn would place their brand in the forefront of the consumers’ minds as a company with a firm commitment to helping consumers live healthier lives.
Our assignment was to conceptualize the brand portfolio by incorporating the existing product and taking into account plans and further development of new Nutrifit products.
We were tasked with creating Brand Architecture consisting of the company name (Nutrifit), the brand (Diet Plan), and a tag line (“A plan that you wanna stick to.”) We also needed to accommodate the potential of the brand to expand into more flavors by creating a flexible portfolio line.
We created a solid, recognizable, commercial packaging design that was in sync with the corporate image of the company. With the aid of our design, and as the market was favorable for growth in healthy eating products and aids, Diet Plan quickly achieved huge commercial success. It has become one of the best and most popular healthy eating solutions on the Serbian market.
To drive home the idea that Diet Plan was an indispensable part of a healthy person’s lifestyle, the new package design was accompanied by a print campaign that employed a variety of slogans playing on the word “plan” from the product name. Everyone knows that you need a plan if you want to succeed. The slogans asked: “What is your plan for this weekend?” / “What is your plan for this spring?” / “What is your plan for this summer?” And the answer was, of course, “Diet Plan. The plan you wanna stick to.”