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Acording to
World Designer Rankings
Nikola Was Ranked #24
Among All Designers in US.

Author

Nikola Vucicevic

Graphic Designer
January 11, 2016

Why Is a Smart Logo Important For Your Business

At Designer & Gentleman, we don’t believe in superficial designs that have no concept behind them. In business, every decision must be strategic and every action must have a purpose!

Before we get right to it, here’s how we created our own logo…

1

Bow Tie

The first and main element: a stylized black bow tie. It represents the sign of a gentleman and a symbol of style. That is also our values, our approach to life and business.

2

Two Pencil Heads

The pencil is a primary and powerful tool for designers. Everything starts from its tip. And since we’re in love with this business, we paired two tips together in a kiss.

3

Initials

For us, it was important to incorporate the name of our business into the logo, adding to its distinct characteristics and quality.

4

Final Appereance

Finally, the results! Bearing all the elements of style, design and identity, this smart, simple, yet communicative design works in every medium, platform, including size.

Your company’s logo should be the hardest working member of your marketing team. It’s the face of your business, the first thing potential customers or clients see and sometimes, the only thing they remember.

Therefore, it’s vital that your logo is really working for you—not simply stating the name of your business but broadcasting your company’s message. Ask yourself, is your organization’s logo just a symbol or is it a statement?

If your logo isn’t really working for you, then it’s time for a change. It can be difficult to break away from the established visual identity of your brand, product or service but it’s worth it.

Designer & Gentleman has proven time and again that remodeling a logo, or even rebuilding one from the ground up, increases profits, improves a brand’s stability in the market and wins a better position among the competition.

Change is always hard at first but those who take the plunge are usually the ones who surge ahead. You can’t win the race if you’re afraid to get wet.

So how do you know if your logo is working to its full potential?

First of all, we don’t believe in designs that look nice but have no concept behind them. Consumers easily forget these, which defeats the whole intended purpose of a logo.

Hence, your logo design must have a purpose! A design without a concept or significance (even a well-designed one) is all flash and no substance. It’s like buying a Ferrari without the engine. It might look great but what’s the point if you can’t drive it?

At Designer & Gentleman, our goal is to help you make sure your logo is more than just a pretty thing. We design Smart Logos, logos that have just as much or more going on under the surface or behind the scenes or in the background.

Our objective is to create an intelligent logo that communicates your message to today’s market but can also serve you well in the future. By carefully following market trends and predictions for the future of your given industry, we strive to craft a visual language that’s sustainable for the next 20 years.

This type of vision and artistry takes professional skill and dedication. The authors of our logo, Nikola Vucicevic and Miroslav Vujovic, spent three weeks crafting, honing and perfecting it. They are ready and willing to do the same for you too.

Like what you see?

Check out more examples of our logos here. And if you like our approach and appreciate our values, contact us now!

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