What do you do when you’re the said huge, well-established company? You invest into staying relevant, expanding on new markets, and maintaining good market communication. This was exactly the task our branding agency took up – connecting the Balkan market with the Asics brand. Now, Asics had been the official partner of the Belgrade marathon, as well as a number of other similar events in the region, something they continued throughout the following years. Our role in their regional presence was to do an extension campaign to cover a wider market and make way for new sales channels.