Usually, requesting electrical service is not an easy process, done either by sending an email, or making a phone call. A potentially complicated process for end users as they need to type or thoroughly describe the problem. Using a website to submit a request is also not an easy process and not intuitive for some end users. We approached this problem from a unique perspective wanting to bring something new to the market and really help users make this process as smooth as possible.
We used competitive analysis to collect and review information about rival companies. It was an essential tactic to find out what our competitors were doing and what kind of threat they represented. We came to the conclusion that an app would make a difference as a powerful competitive advantage.